Privacy Policy

Last updated: August 11, 2025

1) Who We Are

thepopular.games is operated by EKBHR PORTAL, a company based in the United Arab Emirates. Contact us at info@ekbhr.com.

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2) Information We Collect

• Technical & usage data – IP address (short-lived), device/browser type, pages visited, session duration, gameplay activity, and similar diagnostics.

• Cookies & similar technologies – To remember settings, improve site performance, and serve/limit ads.

• Contact details (optional) – If you contact us, we may collect your name, email, and any information you choose to share.

We do not create user accounts, collect payment details, or ask for sensitive personal data.

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3) How We Use Your Information

• Operate, maintain, and improve the website.

• Measure game performance and detect technical issues or abuse.

• Show relevant advertisements and limit ad repetition.

• Respond to messages and legal requests.

• Comply with UAE laws and other applicable regulations.

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4) Advertising Disclosures

thepopular.games is an ad-supported platform. This means:

• Ads may appear before, during, or after games, and on other pages of the site.

• We work with third-party advertising networks and partners, including but not limited to:

  • GameMonetize

  • Google AdSense / Google Ad Manager

  • Xandr / Microsoft Advertising

• These partners may use cookies, tracking pixels, or other technologies to deliver targeted ads based on your browsing activity.

• We do not have direct control over the tracking methods of these partners, but they are required to comply with applicable privacy laws.

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5) Cookie Policy

What are cookies?
Cookies are small text files stored on your device to help websites function better, improve user experience, and provide analytics or targeted ads.

Types of cookies we use:

Your choices:

• You can disable cookies in your browser settings, but some games may not function correctly.

• In regions where required, we will display a cookie consent banner before placing non-essential cookies.

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6) Third-Party Partners

Our games and ads are often served through embedded iframes or SDKs from third-party partners. These partners have their own privacy policies and may collect their own data, including:

• Game analytics (play count, duration, completion rates)

• Device/browser type

• IP address and general location

Please review the privacy policies of these partners for more details.

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7) Data Sharing & Transfers

We may share data with:

• Hosting & security providers

• Game suppliers & ad networks

• Analytics platforms

• Legal authorities (if required by UAE law)

Data may be transferred internationally. When this occurs, we take reasonable steps to ensure adequate protection.

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8) Retention

We keep data for as long as needed to provide our services and comply with laws. Technical logs are generally deleted within 30–90 days unless needed for security or legal purposes.

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9) Children’s Privacy

The site is for general audiences. We do not knowingly collect data from children under 13. If you believe your child has provided personal data, contact us to request deletion.

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10) Your Rights

Depending on your location, you may have rights to:

• Access and request a copy of your data

• Correct inaccurate data

• Delete data

• Object to certain processing

• Withdraw consent (where applicable)

To exercise these rights, email info@ekbhr.com with the subject “Privacy Request.”

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11) Security

We use reasonable technical and organizational measures to protect data. However, no internet transmission or storage is 100% secure.

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12) UAE Jurisdiction

This Privacy Policy is governed by the laws of the United Arab Emirates. Any disputes will be subject to the exclusive jurisdiction of the courts in the UAE.

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13) Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with a new “Last updated” date.

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14) Contact

For questions or privacy requests:
EKBHR PORTAL
Email: